Toothpaste Drops is a sustainable oral care brand that needed a premium e-commerce experience to match their innovative product. We rebuilt their entire Shopify store as a headless architecture using Next.js, delivering sub-second page loads, smooth animations, and a checkout experience optimized for conversion. The site features a subscription management system, personalized product recommendations, and detailed sustainability storytelling.
The existing Shopify theme couldn't deliver the premium, fast experience the brand needed. Page loads were slow, mobile performance was poor, and there was no way to implement the custom subscription flow and interactive product configurator the brand envisioned. Conversion rates were suffering, especially on mobile devices.
Built a fully custom headless storefront with Next.js deployed on Vercel's edge network. Implemented Shopify's Storefront API with GraphQL for real-time inventory and pricing, added a custom subscription system with flexible delivery schedules, and created an interactive product quiz that recommends the perfect oral care routine. The site uses advanced image optimization and predictive prefetching for instant page transitions.
